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George Wright
Marketing Chief of Blendtec
George Wright is behind what has been called "The best viral marketing campaign ever." The Will it Blend? viral marketing campaign has changed the face and the future of online marketing.
Seen by more than 100 million people on the Internet and reported on by traditional media outlets like the Today Show, the Tonight Show, the History Channel, The Big Idea, etc. Will it Blend? continues to deliver unprecedented corporate awareness through social media channels.
This new form of marketing has delivered a 700% increase in sales for Blendtec, a small Utah based blender manufacturer, with an initial investment of only $50.
Click the tabs above to listen to the separate episodes corresponding to the four catalysts of Personal Brilliance - Awareness, Curiosity, Focus, and Initiative or listen to the complete interview if you prefer.
Check out an example of a Will it Blend? video:
Listen here or subscribe via iTunes.
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In this episode of Personal Brilliance - Up Close and Practical, Jim Canterucci interviews the originator of the viral Will it Blend? campaign George Wright, exploring how he uses the Personal Brilliance catalyst Awareness in his successful life. Jim Canterucci has some tips on Awareness for you as well.
Some of this episode's highlights:
- How Will it Blend? originated
- 5 million views in the first week
- The practical application of social media - 700% increase in sales
- Big increase in sales with little investment
- Are marketers lazy?
- Branded Content vs. Advertising - The rules change
- Why demonstration of the product is a key component
- A wise view of success in both marketing and life in general
- Awareness exercise for a marketer - two questions
- Pay attention when you say, 'there's got to be a better way'
- The three marketing awareness steps
Check out an example of a Will it Blend? video:
Listen here or subscribe via iTunes.
In this episode of Personal Brilliance - Up Close and Practical, Jim Canterucci interviews the originator of the viral Will it Blend? campaign George Wright, exploring how he uses the Personal Brilliance catalyst Curiosity in his successful life. Jim Canterucci has some tips on Curiosity for you as well.
Some of this episode's highlights:
- The curiosity of a child
- Market segmentation - The Who question
- Perception - The What question
- The most overlooked question
- The feedback loop
- Beyond engagement as a measure of campaign success
- Curiosity as a test of effectiveness
- The two sides of each catalyst
- Questions that should be asked by all marketers
- Why word-of-mouth is the scariest medium
- How to use curiosity to enhance market awareness
- Word-of-mouth on a global scale - cultural differences
- What an artist in residence, or something like it, can do for your company
- The most important question
Check out the Will it Blend? iPhone video:
Listen here or subscribe via iTunes.
In this episode of Personal Brilliance - Up Close and Practical, Jim Canterucci interviews the originator of the viral Will it Blend? campaign George Wright, exploring how he uses the Personal Brilliance catalyst Focus in his successful life. Jim Canterucci has some tips on Focus for you as well.
Some of this episode's highlights:
- The shift between two extremes
- The battle between entrepreneur and business person
- How to stay grounded
- Advertising vs. Branded Content
- Basic ground rules for a campaign
- Dealing with 'The Big Gooey Blob of Blah'
- Reverse engineering your own experiences in the market
Check out an example of a Will it Blend? video:
Listen here or subscribe via iTunes.
In this episode of Personal Brilliance - Up Close and Practical, Jim Canterucci interviews the originator of the viral Will it Blend? campaign George Wright, exploring how he uses the Personal Brilliance catalyst Initiative in his successful life. Jim Canterucci has some tips on Initiative for you as well.
Some of this episode's highlights:
- Problem Recognizers vs. Problem Solvers
- Take control - initiative is necessary if you want to break through
- Social media is not new - what is new...
- The trust effect
- Advice for corporate marketers regarding social media
- Going to the source - it's possible now
- The initial investment for Will it Blend?
- When you do it right you get paid to market
- Use of social media in face-to-face situations
- Take the ump out of the game
- Even not so successful ideas can have a positive impact
Check out an example of a Will it Blend? video:
This is the complete George Wright Personal Brilliance - Up Close and Practical interview with Jim Canterucci.
Listen here.
Check out an example of a Will it Blend? video: