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Susan Friedman
The Nichepreneur Coach
Susan has a successful history serving the Trade Show industry. Susan has traveled the world helping companies put their best foot forward at tradeshows and events. As The Tradeshow Coach she has really owned that niche; Her client list includes some of the most recognizable companies in the world. She knows niche marketing.
Susan has coined the word "Nichepreneur" to describe her key to success. Her latest book is Riches in Niches - How to make it BIG in a small market. This book is a comprehensive look at marketing from a niche perspective. It's filled with How To, actionable information.
Click the tabs above to listen to the separate episodes corresponding to the four catalysts of Personal Brilliance - Awareness, Curiosity, Focus, and Initiative or listen to the complete interview if you prefer.
Listen here or subscribe via iTunes.
In this episode of Personal Brilliance - Up Close and Practical, Jim Canterucci interviews author of Riches in Niches Susan Friedman, exploring how she uses the Personal Brilliance catalyst Awareness in her successful life. Jim Canterucci has some tips on Awareness for you as well.
Some of this episode's highlights:
- What is niche marketing?
- What is a nichepreneur?
- The benefits of being a nichepreneur
- How awareness can contribute to your destiny
- Viewing the environment and your talent to find your niche
- The GEL formula
- A niche trend we will continue to see in the near future
Listen here or subscribe via iTunes.
In this episode of Personal Brilliance - Up Close and Practical, Jim Canterucci interviews author of Riches in Niches Susan Friedman, exploring how she uses the Personal Brilliance catalyst Curiosity in her successful life. Jim Canterucci has some tips on Curiosity for you as well.
Some of this episode's highlights:
- The scariest part of niche marketing
- How to stand out from the crowd
- Why what makes you different is the most important question
- The key follow-up question to ask yourself
- How root cause analysis can help you identify your true market differentiation
Listen here or subscribe via iTunes.
In this episode of Personal Brilliance - Up Close and Practical, Jim Canterucci interviews author of Riches in Niches Susan Friedman, exploring how he uses the Personal Brilliance catalyst Focus in his successful life. Jim Canterucci has some tips on Focus for you as well.
Some of this episode's highlights:
- The goal everyone should have as top of mind
- Focus from a micro and macro perspective
- Why nicheing doesn't mean limiting your focus
- An example of penetrating a niche deeply
- A challenge for nichepreneurs
- The most common mistake and how not to learn the lesson the hard way
- How talent, training, and passion taken together is a key to nicheing
Listen here or subscribe via iTunes.
In this episode of Personal Brilliance - Up Close and Practical, Jim Canterucci interviews author of Riches in Niches Susan Friedman, exploring how she uses the Personal Brilliance catalyst Initiative in her successful life. Jim Canterucci has some tips on Initiative for you as well.
Some of this episode's highlights:
- Why looking outside your industry can be most valuable
- How to choose the thing you love
- Test yourself before making you hobby your business
- Three "T's" to help you decide
- Stories of brilliance
This is the complete Susan Friedman Personal Brilliance - Up Close and Practical interview with Jim Canterucci.
Listen here.