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Jennifer Laycock
Viral Marketing Thought Leader
Jennifer is the Editor-In-Chief of Search Engine Guide, an online publication aimed aimed at educating Small Business owners about search engine marketing, viral marketing, and online reputation management and outreach via social media and blogs.
Jennifer has helped create online marketing strategies for companies like Verizon, American Greetings, and Highlights for Children. She is also the author of the popular e-books The Small Business Guide to Search Engine Marketing and Zero Dollars, a Little Talent and Thirty Days.
Jennifer focuses on inspiring companies with new ideas without leaving their heads spinning with techno-talk. She's known for her down-to-earth style of teaching and a special focus on educating small business owners.
When she's not writing for Search Engine Guide, Jennifer is wrangling her two toddlers with her husband Greg and moonlighting as a mommy blogger.
Jennifer will be chairing the Small Business Marketing Unleashed Conference.
Links to Jennifer's websites mentioned in this podcast:
http://www.searchengineguide.com
http://www.sbmu.com
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In this episode of Personal Brilliance - Up Close and Practical, Jim Canterucci interviews viral marketing expert Jennifer Laycock, exploring how she uses the Personal Brilliance catalyst Awareness in her successful life. Jim Canterucci has some tips on Awareness for you as well.
Some of this episode's highlights:
- Why viral is more about the product or service than marketing
- Being remarkable
- Getting back to the core
- The two components that must be addressed to go viral
- Clarifying what viral is really about
- Why awareness is very different with social media
- Listening in on conversations in the marketplace that don't involve you is now possible
- Real-time market research
- Giving up a little control
- Awareness you are there isn't as important as being aware of your value
- Awareness of opportunities that drop in your lap
- Don't forget about your competition
Interact with both Jennifer and Jim with your questions. Click here and comment on the blog post.
Listen here or subscribe via iTunes.
In this episode of Personal Brilliance - Up Close and Practical, Jim Canterucci interviews viral marketing expert Jennifer Laycock, exploring how she uses the Personal Brilliance catalyst Curiosity in her successful life. Jim Canterucci has some tips on Curiosity for you as well.
Some of this episode's highlights:
- Going beyond what we want our customers to get
- The necessary questions you need to ask yourself to go viral
- You, your customers, what motivates, your site visitors, statistics, analysis, what are your capabilities?
- Innovation isn't a flash, there is a process
- When to let go to get objective input
- Is this something that someone else will care about?
For the Viral Question Worksheet email Jennifer.
Click here.
Book Recommendation mentioned in this episode:
Interact with both Jennifer and Jim with your questions. Click here and comment on the blog post.
Listen here or subscribe via iTunes.
In this episode of Personal Brilliance - Up Close and Practical, Jim Canterucci interviews viral marketing expert Jennifer Laycock, exploring how she uses the Personal Brilliance catalyst Focus in her successful life. Jim Canterucci has some tips on Focus for you as well.
Some of this episode's highlights:
- Organized chaos - 360 degree focus
- The 20 minute focus window
- Listening to our customers
- Tips for jumping into the mix
- Shut up and Listen
- Being remarkable
- Is someone else going to care?
- Viral on a small scale for specialized services
- Appealing to everyone and offending no one is not a great strategy
- Target, target, target
Interact with both Jennifer and Jim with your questions. Click here and comment on the blog post.
Listen here or subscribe via iTunes.
In this episode of Personal Brilliance - Up Close and Practical, Jim Canterucci interviews viral marketing expert Jennifer Laycock, exploring how she uses the Personal Brilliance catalyst Initiative in her successful life. Jim Canterucci has some tips on Initiative for you as well.
Some of this episode's highlights:
- Tell the first person
- Getting to know the people you will need later, now
- An initiative lesson for your children
- Thou shalt try, try again
- Only 15% of viral attempts deemed successful by those who attempted them
- You can try more often with viral campaigns
- The more you try the more data you receive
- Perfectionism and viral don't go together
- A great example of viral on a shoestring budget and low tech approach
Interact with both Jennifer and Jim with your questions. Click here and comment on the blog post.
This is the complete Jennifer Laycock Personal Brilliance - Up Close and Practical interview with Jim Canterucci.
Listen here.